Mentre la maggior parte delle aziende farmaceutiche stanno fortemente riducendo i loro sforzi della forza vendita GP, il GP continua ad essere un gatekeeper e in molti casi un decisore chiave per i medicinali.

Il nostro esperto di marketing digitale, Antonio Fois assicura che una azienda farmaceutica può mantenere il suo legame strategico con i medici utilizzando il marketing multicanale ed i tool per il digital marketing nel settore farma.

TrustPartners ha effettuato diverse simulazioni ed esercizi di previsione nel corso degli ultimi anni, sfruttando il cosiddetto concetto di "rep-equivalente" in funzione dei diversi obiettivi aziendali, target, mix prodotto e budget.

Questo approccio, che riguarda l'impatto di rep digitali in affiancamento a quello di altri canali, ha costantemente dimostrato che i "canali alternativi" possono compensare la riduzione della forza vendita e della SOV (share of voice) a condizione che la scala di comunicazione multicanale venga sviluppata coerentemente, l'ambiente competitivo sia favorevole e la segmentazione del target venga effettuata in modo rigoroso.

Il marketing digitale nel settore farmaceutico diventera' sempre piu' critico nei prossimi anni e TrustPartners e' in grado di supportare le aziende farmaceutiche nello sviluppo delle strategie digitali e nella definizione dei piani di intervento, mettendo a disposizioni strumenti, dati sul roi delle iniziative, partners con cui collaborare, riferimenti nella allocazione del budget.

Contatta TrustPartners per ulteriori informazioni

TrustPartners has recently published on Slideshare a couple of presentations regarding: the characteristics of the ongoing Italian and Spanish gaming tender (for Poker, Skill games, Casino, Betting, Bingo) and any related TrustPartners support (from the participation process management, to the start-up activities).

Further to the license granting, Italian and Spanish online gaming market will undergo a boost of revenues, thanks to the launch/consolidation of poker and casino games, representing the most appealing online games worldwide.  Some of the top international gaming companies have already participated to the tender and will challenge into these two markets in the next few months.

TrustPartners, thanks to its strong market experience and know-how, will get behind any interested company to the Italian and Spanish market access, supporting them during the tender participation process and the start-up/launch activities

TrustPartners ha recently published on Slideshare a brief presentation about the entry strategies in the Brazilian pharmaceutical market, with analysis of the local legislation and description of the market access strategies for a foregin pharmaceutical company.

Brazilian pharmaceutical market ha been characterized, in the past years, to a steady grow in terms of revenues and volumes, supported by the regulatory activity realized (still in progress) by its national Public institutions and aimed to realize a more transparent, efficient and competitive market.

Thanks to its high perspective growth rate and population, Brazil is considered one of the main national market worldwide: its economical and infrastructural market characteristics (closer to the western-capitalistic Countries), makes it surely the most appealing among the emerging pharmaceutical markets.

TrustPartners has a deep know-how and experience in the pharmaceutical industry, supporting several international pharmaceutical companies. In the last years, in line with the italian pharmaceutical success in Brazil, it has launched several relationships with the main public institutions and local Brazilian stakeholdersm, supported by a local consulting company focused on the pharmaceutical market access.

TrustPartners is able to support any interested pharmaceutical company during the start-up activities in Brazil: from the license granting process, to the partner scouting, the start-up strategies definition and the project management activities.

TrustPartners has recently realized a new updated version of its famous report on Gaming & Gambling market. The study is now available in two versions: a complete report (full of historical and forecasts analysis on the International and Italian market) and a short-dedicated version, focused on:

• single gambling markets (Italian or International)
• different interactive distribution channels (online and/or mobile)
• single product distibuted online (such as Poker, Skill games, Bingo and Casino)

TrustPartners has realized a new updated version of the Italian Gaming&Gambling market overview, with a deep analysis of the national market and estimations for the next years' trend and regulatory changes. On Slideshare is available the abstract of the report