Over the past five years, TrustPartners has supported multiple companies in launching food supplements—particularly probiotics and nutraceuticals—across major European markets and the United States.

From concept to commercialization, we provide full support to ensure regulatory compliance, proper market positioning, and activation of both physical and digital sales channels.

    

Where We Operate and What We Do

We operate in the key European markets (Italy, France, Germany, Spain, and the United Kingdom) as well as in the United States. Each country has its own regulations, cultural sensitivities, and preferred sales channels—we know them and guide you through every step.

In the supplements industry, a misleading claim or incorrect label can block your product before it even reaches a shelf or goes live online.

To ensure your project’s success, we provide integrated support that includes:

1. Development & Production

• Ingredient & Feasibility Analysis: in-depth study of technical and financial feasibility, tailored to the regulations of your target markets.
• Supplier Sourcing: identification of top-tier manufacturing partners, both local and international, to optimize cost and production scale.

2. Regulatory Compliance

• Compliant Labeling: design of product labels aligned with local regulations (EFSA in the EU, FDA in the US) and country-specific legal requirements.
• Claims Management: development of effective, truthful nutritional and health claims that minimize legal risk and protect your brand’s reputation.
• Product Notifications: full management of notification procedures with competent authorities in the destination markets, including documentation handling.
• HACCP Support: guidance in drafting and implementing the HACCP self-monitoring plan, tailored to your production setup.

3. Strategy & Communication

• Design Strategy: crafting a visual identity and positioning strategy that aligns with your selected distribution channels.
• Specialized Translations: creation of culturally and regulatory-appropriate translations for all product and marketing materials.

4. IP and Logistics

• Patent & IP Strategy: strategic support to protect your intellectual property, build brand equity, and safeguard it against third parties.
• Logistics Support: assistance in managing the supply chain and logistics to ensure efficient product distribution.

    

Launch Strategy

Launching a supplement isn’t just about “putting it on the market.” It’s about building a strong, coherent, multichannel presence.

With TrustPartners, you can:

📦 Access traditional channels (pharmacies, drugstores, GDO, specialized distribution) through a trusted network of buyers and distributors.
📱 Enter digital channels (Amazon, direct eCommerce, vertical marketplaces) with SEO- and performance-optimized launch plans.
💡 Create unique positioning through carefully crafted naming, branding, packaging, and product storytelling.

    

Conclusion

Our experience translates into practical solutions to help you navigate the complexity of the sector: from claim management and labeling adaptation to local regulations, to handling product notifications and building strategies for Amazon or pharmacy distribution.

Whether you already have a finished product or just an idea, TrustPartners is the partner that can bring it to life.

📩 Contact us for a tailored consultation on launching your next supplement.