Manchester UK, 12 April 2021: 

H2 Gambling Capital (H2), the gambling industry’s lead authority regarding market data and operator intelligence has renewed its strategic alliance with TrustPartners, the Italian-based management consultants with both gambling and also cross-sector operating expertise from the pharmaceuticals, tobacco, energy and utilities sectors.

The two will combine to offer a new range of deeper dive advisory services designed to drive forward the maturation of the EU gambling market as it emerges from the COVID-19 pandemic and moves online. H2 will utilize its position as the most quoted source on the sector to lead on all EU market data and by-country intelligence. TrustPartners will bring its operating and management expertise to help the sector’s operators, suppliers and regulators in key EU markets develop and expand.

The alliance will see H2 continue to evolve its sister service to the H2 Subscription – H2 Premium – now in its 7th year of bespoke advisory. It will enable the UK-based analysts in particular to develop the growing role it is playing as independent facilitators in the sector, helping to benchmark and define balanced market equilibrium for regulators and operators combined from a sustainable, economic and practical perspective as the sector increasingly turns digital.

TrustPartners will bring its experience in strategy and business planning, performance management and organisational structures from across a number of sectors to help provide both gambling-specific and a broader perspective for those in EU gambling markets now looking to accelerate and mature.

Speaking on the announcement, David Henwood, Director of H2 Gambling Capital said: “This is a really exciting development for H2 at what I’m sure everyone feels is a critical point for the European gambling sector. It is now so important that regulators and operators work together to create the optimum trading conditions that will ensure equilibrium, drive up channelling rates and prevent a return to black market growth. TrustPartners is the perfect fit for H2 in the European market and brings that broader operating experience both inside and outside of gaming that will be of such great value to our industry through the 2020s.”

Gianluigi Corsetti, Managing Director of TrustPartners said: The partnership with H2 has over 10 years of history. We are living in a particularly complex phase right now – dynamic, disruptive, challenging for our personal and professional lives. We believe even more that the time has come to pool the best skills to support our customers, to develop their strategy and implement them at any stage of development they are. Our years spent together have allowed us to gather experiences, skills, approaches and relationships that we would like to make available to our customers to ensure a sustainable and well-governed development for the gambling industry.

H2/TrustPartners joint combined advisory services will focus on assessing the financial, operating and economic impact of regulatory change; sizing offshore (grey and black) markets; and helping operators in the sector in the process of moving online. The full breakdown of support to be offered is as follows:

For Operators, Lotteries & Vendors

  • Market sizing/entry
  • Regulatory impact assessment
  • Market share/competitor benchmarking
  • Channelization/offshore market analysis
  • Product online/mobile strategy
  • JV/M&A partnership brokerage

For Regulators

  • Opportunity analysis/market feasibility
  • Regulatory approach/policy formulation
  • Economic/tax impact assessment
  • Jurisdiction-by-jurisdiction comparator profiling
  • Responsible gambling programme advisory
  • Sector trends and innovations audit


About H2

H2 Gambling Capital is the leading supplier of data and intelligence regarding the global gambling industry. H2 aggregates and analyses information from thousands of sources to track both the online and land-based gambling markets and deliver accurate, detailed and independent intelligence through the company’s off-the-shelf subscription service and on a bespoke basis for its consulting clients. Over 150+ organisations have accessed the H2 Premium service during the last 7 years – both from within and outside the sector. In the last 12 months alone, the H2 Premium service has been used by clients looking to gain market intelligence in EU Markets including Sweden, Denmark, Belgium, Greece and the Netherlands as well as more globally in newly-regulating markets such as Brazil, Argentina, the US, Canada, Nigeria, Kenya, Ghana, The Bahamas and New Zealand.

About TrustPartners

TrustPartners is the Italian-based management consulting company with strong operating experience in several European regulated industries –  including Gaming & Gambling, Pharmaceutical and Tobacco – as well as the Energy and Public Administration industries.  Today, it is considered one of the most important consulting firms supporting Clients that want to enter the Italian, Swiss, Greek, Dutch, German and/or European gaming and gambling markets. In the last 15 years, TrustPartners has worked with leading Gaming & Gambling Operators to set up and achieve their business strategies, helping them to:

  • define their positioning and identify the most effective strategy to enter the market (national gambling licence acquisition, partnership with a local gambling operator, analysis of market KSF)
  • design an effective concept model for the certification, launch and management of new gaming products and channels (Poker, Skill Games, Instant Lotteries, Scratch Card, Bingo, Sports Betting, Mobile Channel etc)
  • select technology partners and platform providers for online games launch and negotiate agreements 
  • project manage through to implementation during the start-up/roll-out phase

For more details contact us.